Sure-Grip started with a simple roller skate wheel more than 70 years ago, today selling the same product under a different name called the Sure-Grip original. Made from a material called phenolic which is essentially layers upon layers of fiberglass, this creates a very hard running surface ideal for rhythm skaters and or jam skaters. Who would have thought this little wheel would elevate a company started in a garage to a full-fledged manufacturing facility.